​DriveU has rolled out major upgrades to its DU Black membership, giving users more ways to save on rides and enjoy priority benefits. These new enhancements reflect DriveU's ongoing commitment to creating greater value for its most loyal customers, offering them more convenience, safety, and reasons to stay engaged on the platform.

What is DU Black?

DU Black is DriveU's exclusive membership program designed for users who frequently hire drivers through the app. The program offers a host of benefits — starting with a flat 10% discount on every booking. That means DU Black members save every time they book a driver, with cumulative savings of up to ₹2,000 over the three-month membership period.

Along with savings, DU Black members enjoy:

  • Free DU Secure coverage — DriveU’s trip-based insurance product

  • Complimentary vehicle damage protection for added peace of mind

  • Priority customer support, ensuring your queries are resolved faster

  • A more secure and reliable travel experience across all your rides

In short, being a DU Black member means your journeys are not only more affordable but also safer and better supported.

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A commitment to deliver greater value 

Since its launch, DU Black has played a key role in boosting user retention and engagement. Data shows that DU Black members display significantly higher activity and spending levels compared to non-members — a clear indication of the trust and value they find in the program.

These latest upgrades mark another important milestone in DriveU’s mission to reward loyal users and elevate everyday mobility experiences.

"Since its launch, DU Black has received an incredible response from our users," said Utkarsh Sinha, Head of Growth at DriveU. "It’s clear that our customers truly value the benefits it offers. We’re excited to introduce even more features that make daily commuting safer, smarter, and more rewarding."

With DU Black, DriveU is redefining what convenience looks like for India’s car owners. Whether you’re booking a driver for a few hours or planning a longer trip, DU Black ensures you save more while enjoying premium protection and support.

So, what are you waiting for? Open your DriveU app, tap on DU Black, and unlock a world of smarter, safer, and more rewarding rides.